'Sabah' press secretary Elnur Hamidov participated in the UEFA Media and Content Forum held in Madrid two days ago.

The club official shared his impressions of the forum with Offsideplus.az:

'Organised in the Spanish capital, Madrid, the UEFA Media and Content Forum was aimed at the press services of clubs participating in the UEFA Champions League for the 2026/2027 season. The main purpose of the forum was to clarify the rules regarding media and content activities during the league stage and to answer questions from the clubs' media representatives. UEFA's media experts introduced the participants to the relevant regulations and provided detailed information on solutions to potential problems that may arise during the organisation of media and broadcasting work. During the seminars, various topics were discussed, and questions from club representatives were answered, clarifying issues that needed further explanation. The forum was also productive in terms of exchanging ideas among the press services and content managers of different clubs, sharing experiences, and discussing future collaboration opportunities. Establishing direct communication among representatives of clubs that will face each other in this season's Champions League was particularly important. The press services of the clubs work closely together in organising the media work for the matches. In this regard, the forum created valuable opportunities for mutual acquaintance and future coordination. I believe the event was valuable for every participating club.'